Strong middle-class student — institutional merit is the strategy
Alex has a 3.9 GPA, 1420 SAT, 3 years of EC involvement including student council VP, and 200 service hours. Family income is $95,000. Considering both public in-state and private non-selective colleges.
Academic score: 83. Activities score: 62. At private non-selective colleges: 80% chance of merit aid averaging $28,000/year (EV $22,400/year). State program: eligible for Georgia HOPE ($10,700/year if attending in-state public). Major external scholarships: most have adjusted probabilities of 0.1–0.5%; combined EV under $600 across all.
Takeaway: Alex's time is worth far more visiting private non-selective colleges that offer generous merit aid and targeting 5–10 local scholarships ($100–$400/hr ROI) than spending 100+ hours on national scholarship applications.