Frugal in-state focus — keeping costs under $500
A Michigan student applies to 5 schools: 4 in-state public universities (avg $65 fee) and 1 private in-state school ($75). She takes the SAT once, uses all 4 free score sends, drives to all visits (under 100 miles), and uses Khan Academy for free prep. No CSS Profile schools, no consulting.
Application fees: $335. Testing: $60. Score reports: $0 (4 free sends). Visits: $800 (5 × driving under 100mi, 2 people). Prep: $0. Total: ~$1,195.
Takeaway: Staying regional, using free prep, and keeping the list tight holds total costs under $1,200 — less than a quarter of what an ambitious nationwide search would cost.